Posted by on January 26, 2025 — Updated on January 26, 2025
Mindbody provides tailored management solutions for boutique studios, while Vagaro supports a broader range of beauty and wellness businesses, with Exercise.com outperforming in versatility for all types of fitness facilities.

Mindbody and Vagaro are two popular business management platforms catering to fitness, wellness, and beauty industries. Both offer features for scheduling, payment processing, and client management, but they differ in pricing, target markets, and ease of use. Mindbody is tailored for boutique fitness studios, yoga studios, and wellness centers, while Vagaro serves a broader range of businesses, including salons, spas, and fitness studios. For fitness businesses seeking a fully customizable, all-in-one solution, the best Mindbody alternative for fitness, Exercise.com, provides advanced tools, scalability, and flexibility to grow and manage your business effectively.
| Feature | Mindbody | Vagaro | Exercise.com |
|---|---|---|---|
| Target Market | Boutique fitness, yoga, wellness businesses | Salons, spas, fitness studios, and wellness businesses | Gyms, yoga, martial arts, personal training, and more |
| Scheduling | Classes, appointments, staff | Classes, appointments, staff | Advanced scheduling for classes, appointments, and resources |
| Membership Management | Basic tools | Basic tools | Fully integrated and customizable membership tools |
| Payment Processing | Integrated with Stripe | Integrated with Vagaro Merchant Services | Fully integrated with Stripe, customizable workflows |
| Marketing Tools | Automated campaigns and promotions | Email marketing and social media integration | Comprehensive engagement and marketing solutions |
| Customization | Limited branding and workflows | Moderate customization | Fully customizable |
| Scalability | Best for small to medium businesses | Best for small to medium businesses | Highly scalable for businesses of all sizes |
When comparing Mindbody vs Vagaro, the differences primarily lie in their focus and specific feature offerings. Mindbody is a well-established platform catering to boutique fitness studios and wellness centers, offering tools for class scheduling, payment processing, and basic marketing. Vagaro, while similar in its focus, extends its reach to salons, spas, and wellness businesses in addition to fitness studios. Vagaro emphasizes versatility for service-based businesses, but both platforms lack the robust, fitness-specific features and scalability of Exercise.com, which delivers a fully customizable, all-in-one solution for gyms, studios, trainers, and hybrid fitness businesses.
For fitness professionals seeking advanced tools like custom-branded mobile apps, workout delivery, performance tracking, marketing automation, and hybrid functionality, Exercise.com stands out as the best choice. Recognized as the best gym software, best personal training software, and best boutique fitness software, it integrates everything needed to run and grow a fitness business effectively.
| Feature | Mindbody | Vagaro | Exercise.com |
|---|---|---|---|
| Booking | Yes | Yes | Yes |
| Mobile Apps | Yes | Yes | Yes (custom-branded) |
| Custom Branded | Limited | Limited | Yes |
| Payments | Yes | Yes | Yes |
| Workouts | No | No | Yes |
| Waivers | Yes | Yes | Yes |
| Invoicing | Yes | Yes | Yes |
| Assessments | No | No | Yes |
| Messaging | Yes | Yes | Yes |
| Marketing | Basic | Basic | Advanced |
| Automations | Yes | Yes | Yes |
| Reports | Yes | Yes | Yes (customizable) |
| Hybrid Functionality | Limited | Limited | Yes |
Mindbody is a versatile solution for boutique fitness studios and wellness businesses, offering tools for scheduling, payments, and marketing. However, its fitness-specific capabilities are limited, and it lacks advanced features like workout delivery, performance tracking, and robust customization, making it less suitable for businesses seeking to expand their offerings or incorporate hybrid (online and in-person) services.
Vagaro is a solid platform for fitness, salon, and spa businesses, offering versatile tools for scheduling, payment processing, and client management. However, it does not provide fitness-specific features like workout delivery, performance tracking, or advanced custom branding, which are critical for fitness businesses aiming to differentiate themselves and scale effectively.
Exercise.com surpasses both Mindbody and Vagaro by offering a fully customizable platform tailored to fitness businesses of all sizes. With features like custom-branded mobile apps, advanced workout delivery, performance tracking, and marketing automation, Exercise.com empowers fitness professionals to enhance client engagement, streamline operations, and grow their businesses. Its scalability ensures it works seamlessly for boutique studios, gyms, personal trainers, and hybrid fitness models.
When comparing Mindbody vs Vagaro, it’s clear that both platforms cater to general service-based businesses but fall short in delivering the specialized tools required by fitness professionals. For those looking for a comprehensive, all-in-one platform to manage and grow their fitness business, Exercise.com is the ultimate solution.

Mindbody is a leading platform in the fitness industry, offering robust tools for managing boutique fitness studios and wellness businesses. Key strengths include:
Mindbody is ideal for boutique businesses but may feel costly and overly complex for smaller operations or multi-service businesses.
For fitness-focused businesses needing an easier, more scalable platform, the best gym management software is a better alternative.
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Vagaro caters to fitness studios, salons, spas, and wellness businesses, offering flexible tools for multi-service operations. Key strengths include:
Vagaro works well for businesses that combine fitness with beauty or wellness services, making it a versatile choice for multi-service operations.
For fitness professionals needing tools specific to their industry, Exercise.com is the best Mindbody alternative for fitness.
Mindbody is designed for boutique fitness and wellness businesses, while Vagaro supports a broader range of industries, including salons and spas. Exercise.com specializes in providing tools for fitness-specific businesses of all types.
Vagaro emphasizes multi-service capabilities and marketing tools, while Mindbody focuses on operational management for boutique fitness studios. Exercise.com integrates these capabilities with advanced fitness-specific tools.
Mindbody’s pricing starts at $129 per month, and Vagaro begins at $25 per month but charges additional fees for premium features. Exercise.com offers transparent, scalable pricing with advanced tools for fitness businesses of all sizes.
For fitness businesses seeking an all-in-one, customizable platform, Exercise.com is the best Mindbody alternative for fitness. It combines the strengths of both platforms while addressing their limitations.
Exercise.com provides tools for managing all aspects of your fitness business:
Unlike Mindbody and Vagaro, Exercise.com offers full customization:
Exercise.com offers competitive pricing with no hidden fees, making it an excellent value for businesses of all sizes.
Mindbody and Vagaro both have strengths, but their limitations in fitness-specific tools and scalability may not suit every business. For an all-in-one solution that combines advanced features, flexibility, and affordability, Exercise.com is the best gym management software for fitness professionals. Schedule a demo today to see how Exercise.com can help you grow and manage your fitness business effectively!
Tyler Spraul