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Posted by on July 14, 2023 — Updated on September 12, 2025
Discover the latest gym membership statistics, trends, retention rates, and user behavior—then grow smarter with Exercise.com.
Understanding gym membership statistics can help gym owners and fitness professionals make smart planning decisions. Read through our big list of gym industry statistics to learn what percentage of the population go to the gym, gym gender statistics, gym membership adoption rate, statistics on gym membership in January, US gym membership statistics by month, and much more.
Globally and in the U.S., gym membership penetration shows both opportunity and challenge. In the U.S., about 19% of the population holds a gym or health club membership (roughly 64 million people). Meanwhile, only 44–50% of those members use the gym at least twice a week. What that means for gym owners is: you may have “how many Americans have a gym membership,” but what percentage of people who actually go—regular attendance—is far lower. That gap drives down your gym income and increases your churn rate. Smart gyms use Exercise.com as their all-in-one gym platform to build loyalty and reduce churn.
Understanding current gym membership statistics, fitness trends, and fitness app statistics is crucial for both gym owners, personal trainers, and industry professionals alike. For example, you can see the gender breakdown of gym members here:
In this comprehensive gym membership report, we will delve into various gym statistics like how many people have a gym membership, gym membership adoption rate worldwide, have gym memberships increased or decreased, what percentage of gym members actually go, and explore the factors that influence gym attendance so that you can make your gym stand out, learn how to increase gym revenue and profit, and learn how to increase gym membership retention.
| Statistic | Data | Source |
|---|---|---|
| Total US gym memberships | 64.19 million | IHRSA |
| Percentage of US population with gym membership | ~19% | Jobera |
| Gender distribution of gym members | 52% female, 48% male | Statista |
| Average monthly cost of gym membership | $52-$58 | Jobera |
| Percentage of members visiting gym at least twice a week | 44-49.9% | Jobera |
| Percentage of members who never use their membership | 67% | RunRepeat |
| Percentage of new members quitting within 6 months | 50% | IHRSA |
| Most popular age group for gym membership | 18-34 (31% of total memberships) | PT Pioneer |
| Most popular workout type | Strength training (58.5% of gym-goers) | PT Pioneer |
| Average gym membership retention rate | 67% annually | PT Pioneer |
This table provides a concise overview of key gym membership statistics and fitness industry statistics, covering aspects such as total memberships, demographics, usage patterns, costs, and retention rates. These insights can be valuable for gym owners and fitness professionals in making informed decisions about their business strategies and member engagement efforts.
Cost trends also play a major role in profitability, both from the owner’s and member’s perspectives. The average gym membership cost in the U.S. runs between $40 to $70 per month, with many mid‐tier gyms clustering around $50–$60. Premium and boutique facilities often charge much more depending on amenities. For gym operators, setting your membership price right is a balancing act: you need to cover overhead, staffing, equipment, and still appeal to prospective members who are price sensitive. If you underprice, your profit margin in gym business suffers; overprice, and you risk low adoption or high cancellation.
Gym owners often ask what percentage of people go to the gym or how many Americans have a gym membership. These numbers are more than trivia — they are critical indicators of market opportunity and gym membership retention statistics. If you understand what percent of the population goes to the gym and how many people in the world go to the gym, you can build a smarter gym financial model and improve gym profitability. Learn more about gym financial statements and get a free gym budget template here.
In the United States, what percentage of Americans go to the gym varies depending on the data source, but millions of people pay for memberships every year. The real story is not just how many Americans have gym memberships, but what percentage of people with gym memberships actually go. Many gyms sign up hundreds of members but see only a fraction of them attend regularly. That is where the hidden revenue leaks appear, and why retention-focused platforms like Exercise.com make a measurable difference.
Discover the latest gym membership statistics and gym membership trends. Then be sure to check out the best gym management software platform and the best personal training software around: Exercise.com.
In recent years, there has been a significant increase in the number of individuals signing up for gym memberships. This surge can be attributed to various factors, such as the growing trend of fitness and health consciousness, the availability of numerous gym chains, and the benefits associated with joining a gym. Understanding gym membership adoption rate around the world, statistics on gym memberships in January as well as gym attendance by month, and statistics in your gym target market (and in choosing your ideal gym location and maybe even learning how to scale a gym to multiple locations) is key because the fitness penetration rate by region can differ. Here are 10 interesting gym membership adoption rate statistics:
| Statistic | Source |
|---|---|
| 1. In 2019, over 64 million Americans had a gym membership. | IHRSA 2020 |
| 2. Approximately 44% of gym members go to the gym at least twice a week. | Statistic Brain 2020 |
| 3. The average gym member in the US goes to the gym 2 times a week. | RunRepeat 2020 |
| 4. 30% of gym members use a personal trainer. | Statista 2019 |
| 5. 67% of gym members never actually use their membership. | RunRepeat 2020 |
| 6. The average monthly cost of a gym membership is $58. | Statistic Brain 2020 |
| 7. 50% of all new gym members quit within the first 6 months. | IHRSA 2020 |
| 8. The global gym industry is worth $96.7 billion. | IHRSA 2020 |
| 9. 12% of gym members sign up in January, making it the busiest month for gyms. | Finder 2020 |
| 10. In 2019, 36% of active members were millennials. | Statista 2020 |
Prospective gym owners who want to open a gym should plan for substantial initial investments and have a comprehensive financial strategy in place (learn how to create a gym budget, how to create a gym sales forecast, how to negotiate a gym lease, how to get the best gym insurance, how to reduce gym overhead costs, and how to get a gym loan with our free guides).
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Looking at global gym membership statistics, the percentage of the population with gym membership is smaller compared to the United States, but the overall gym membership market continues to grow. If you have ever wondered how many people go to the gym in the world or what percentage of the population goes to the gym in the world, the estimates reach into the hundreds of millions. The challenge is that churn and inconsistent engagement are universal issues.
The average gym retention rate across the industry is often lower than owners expect. That means a large portion of gym users sign up, attend for a few months, and then disappear. Without systems in place, this becomes a treadmill of constant acquisition. Exercise.com gives you the tools to increase gym membership duration by keeping members engaged with mobile workout tracking, automated challenges, and branded communication.
If you are asking how many people go to the gym in the US or how many gyms are in the US, the answers highlight both opportunity and competition. The number of gyms continues to rise, which means more Americans have access to a facility. But as competition grows, gym membership retention statistics become even more important.
Here’s how the numbers typically break down for U.S. gyms:
The takeaway is clear. If how many Americans go to the gym regularly is less than half of those paying for memberships, gyms that focus on retention will see a significant gym ROI advantage over those that do not.
Another common question is what percentage of men go to the gym or what percent of women go to the gym. Male membership tends to be slightly higher in most markets, but both demographics suffer from the same issue: inconsistent attendance. The percentage of people who go to the gym regularly is lower than the total percentage of people who have a gym membership.
For gym owners, this is a chance to increase engagement. A branded mobile app with workout delivery, habit tracking, and community features can keep both men and women consistent. Exercise.com makes this easy with custom-branded solutions that drive accountability.
Owners also ask how much is a gym membership or what is the average gym membership cost in the US 2025. While average gym membership cost per month US typically ranges between $40 and $60, premium facilities and boutique studios may charge $100 or more. The challenge is that average gym membership price often becomes a race to the bottom unless you differentiate.
Instead of competing solely on price, successful gyms add value through integrated services. Online training, group classes, and challenges can be bundled into memberships to increase average gym membership cost without scaring off members. This is where Exercise.com shines, because the platform lets you package and sell digital and in-person services in one seamless system.
It is not enough to know how many people in the world go to the gym or how many gyms are in America. What matters is how you use these health club membership trends to run a more profitable business. If the percentage of people who use their gym membership is low, then engagement should be your top priority. If gym membership retention statistics show most members quit within six months, then systems to boost average gym membership duration are essential.
That is where Exercise.com gives gym owners a competitive edge. With advanced reporting, you can track engagement, attendance, and retention in real time. With automation, you can create campaigns that re-engage inactive members. With a custom-branded app, you can deliver workouts, sell add-ons, and keep members accountable.
If you are looking at global gym membership statistics or personal trainer statistics and wondering how your numbers compare, the answer is simple. Gyms that use all-in-one systems like Exercise.com consistently outperform those that rely on disconnected tools.
For additional guidance on maximizing retention and building revenue streams beyond traditional memberships, see:
Knowing what percentage of people go to the gym regularly is only part of the story. For gym owners, the real impact comes from gym membership retention statistics. Even a small improvement in retention can transform gym profitability.
Retention Formula
Monthly Retained Members = Active Members × Retention Rate
Monthly Revenue = Retained Members × Average Membership Fee
Here’s how this plays out for a 200-member gym:
| Retention Rate | Retained Members | Average Membership Fee | Monthly Revenue | Annual Revenue |
|---|---|---|---|---|
| 60% | 120 | $60 | $7,200 | $86,400 |
| 65% | 130 | $60 | $7,800 | $93,600 |
| 70% | 140 | $60 | $8,400 | $100,800 |
| 75% | 150 | $60 | $9,000 | $108,000 |
A five-point retention increase (from 60% to 65%) is worth an extra $7,200 per year in this example. At scale, these small changes compound into massive revenue shifts.
With Exercise.com, gyms can directly improve retention through automated attendance tracking, at-risk member alerts, and re-engagement campaigns. The platform’s reporting dashboards let owners see exactly what percentage of members go to the gym regularly and intervene before cancellations happen.
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It is not just how many Americans have gym memberships, but what percentage of people with gym memberships actually go. Gyms that increase attendance frequency see higher personal training sales, class participation, and upsell revenue.
Attendance Formula
Attendance Frequency × Members = Total Check-Ins
Higher Check-Ins = More Upsell Opportunities
Here’s a look at a 250-member gym with different average attendance patterns:
| Average Visits per Week | Total Weekly Check-Ins | Monthly Upsell Conversion Rate | Estimated Monthly Upsell Revenue |
|---|---|---|---|
| 1.5 | 375 | 5% | $1,875 |
| 2.0 | 500 | 7% | $3,500 |
| 2.5 | 625 | 9% | $5,625 |
| 3.0 | 750 | 12% | $9,000 |
As attendance frequency climbs, so do upsells like nutrition coaching, group training, and retail. With Exercise.com, gyms use branded mobile apps to deliver workouts, track progress, and send push notifications that keep members coming back. More visits mean more chances to sell additional services, which directly increases average gym membership revenue.
Owners often ask how much is a gym membership or what is the average gym membership cost in the US 2025. The real opportunity comes from strategically raising ARPM (Average Revenue Per Member) with bundled offerings.
Revenue Formula
Monthly Revenue = Members × ARPM
Here’s how revenue changes for a 300-member gym:
| ARPM | Members | Monthly Revenue | Annual Revenue |
|---|---|---|---|
| $50 | 300 | $15,000 | $180,000 |
| $60 | 300 | $18,000 | $216,000 |
| $70 | 300 | $21,000 | $252,000 |
| $80 | 300 | $24,000 | $288,000 |
By moving ARPM from $60 to $70, this gym generates an additional $36,000 per year without adding a single new member. Exercise.com makes this possible by bundling personal training, online programs, and add-ons into membership packages that increase value for members while raising revenue for the business.
If you’ve ever Googled “what percentage of people go to the gym” and found five different answers, you’ve met the biggest problem with gym membership statistics: definitions vary. Are we talking about the percentage of people who go to the gym regularly (actual check-ins), the percentage of Americans with gym memberships (billing), or the percentage of people worldwide who go to the gym (self-reported exercise in a gym setting)? Each question measures a different behavior—and will produce different numbers.
Use the guide below to translate popular search questions into operational insights you can actually use to grow revenue and retention.
When someone asks what percent of people go to the gym or what percentage of the population goes to the gym, clarify three levels:
1) Membership Penetration
“What percentage of Americans have a gym membership” and “percentage of population with gym membership” measure how many people pay for access. Useful for market sizing and gym membership market strategy.
2) Active Users
“What percentage of people with gym memberships actually go,” “how many people go to the gym regularly,” and “what percentage of people go to the gym regularly” measure real usage. This is your retention heartbeat.
3) Visit Frequency
“How many people go to the gym every day,” “average gym goer” habits, and gym membership duration (how long a member stays) predict lifetime value.
Pro tip: Track all three in one dashboard so how many people actually go to the gym converts into staffing and scheduling decisions that raise profit per hour. Exercise.com ties check-ins, membership status, and churn risk together so you see usage, not just billing.
Searches like what percentage of Americans go to the gym, how many Americans have gym memberships, and how many people in the US go to the gym require consistent definitions (studios included? corporate fitness? hotel gyms?). Global questions—what percentage of the population go to the gym in the world, how many people in the world go to the gym, global gym membership statistics percentage—swing even more because countries define “gym users” differently (membership vs. class packs vs. pay-per-visit).
Instead of chasing one “correct” number, benchmark your city’s membership penetration and your own visit frequency trend. If you need a model for your footprint and pricing, start with the planning frameworks in how to open a gym and the capex drill-down in the cost of opening a gym.
Queries like what percentage of men go to the gym, what percent of men go to the gym, and how many men go to the gym often quote different baselines (all adults vs. adults with memberships). The actionable takeaway: program and market by behavioral cohort, not broad gender averages. If male usage peaks in strength hours and female usage peaks in coached small-group, schedule to those patterns and price accordingly.
To build formats that convert browsers to active members, use cohort-friendly playbooks such as how to start a group fitness business and how to start a fitness bootcamp business—both proven to lift visit frequency and reduce churn.
Searches like average gym membership price, average gym membership cost, average monthly gym membership cost US, and average gym membership cost 2025 ignore that price is a stack, not a single sticker:
Your job is to match local willingness-to-pay to your program mix and then maximize visit frequency so realized price per visit rises. For monetization beyond dues, build ancillary revenue with how to make money from fitness and higher-yield niches from fitness niche ideas.
The how many gyms in the US / how many gyms in America questions vary by whether studios, corporate sites, and boutique chains are included (and whether multiple concepts under one roof count once or many times). Instead of chasing a national total, analyze health club membership trends in your trade area: membership density, brand mix, and sign-up seasonality. Then position your offer against the gaps (e.g., the best family gym angle vs. a performance strength niche).
Use the differentiation frameworks in fitness business ideas and how to start a small gym to identify a winning local wedge.
Build retention into your schedule (progression blocks, challenges, check-in streaks) and your CRM (nudges, win-backs). Exercise.com automates at-risk alerts and program prompts so percentage of people who go to the gym worldwide becomes your members going more often.
For cohort-based programming that boosts stickiness, explore boutique formats and online hybrids:
How much is a gym membership matters less than “how much do members use it.” Two key KPIs turn percentage of people who go to the gym into revenue:
To drive both, pair your core membership with structured programs, from yoga and Pilates to bootcamps and niche skills:
Searchers for alternative to gym membership and online fitness companies are still buyers—just at a different step. Offer digital on-ramps (low-friction digital fitness programs) and time-boxed challenges to convert them later to in-person or hybrid. This expands your addressable market beyond those currently asking what % of people go to the gym in your city.
Whether the query is what percent of the US goes to the gym, percentage of people going to gym, or gym membership statistics percentage of population, the takeaway for operators is simple:
1) Measure membership, active users, and visit frequency separately.
2) Build programs that raise check-ins in weeks 1–6.
3) Use software rules (fees, waitlists, upgrades) to protect peak capacity and margins.
If you need practical playbooks to move from stats to strategy, use these deep dives:
Exercise.com centralizes check-ins, membership status, small-group programming, challenges, billing, and analytics—so the next time someone asks what percent of people go to the gym, your answer is, “More of ours do—here’s the data.”
Here are some COVID-19 related statistics specifically related to the gym and fitness industry:
Please note that these statistics are representative of the initial impact of the COVID-19 pandemic on the gym and fitness industry. The long-term impact and changes are still unfolding. There are many excellent resources here, like IHRSA gym statistics and more.
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In the diverse world of fitness, gym membership demographics can provide valuable insights into the behaviors, preferences, and motivations of gym-goers. As a gym owner, understanding these US fitness industry statistics can help you cater to your current clientele and target potential new members effectively. Here are 10 key gym membership demographic statistics:
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Understanding how frequently and in what manner people use gyms can be crucial for business owners in the fitness industry. Gym usage statistics shed light on consumer behavior, enabling gyms to improve their services, create engaging programs, and promote customer loyalty and any increase in gym membership statistics. Here are 10 compelling gym usage statistics:
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The rise in gym memberships can be attributed to several factors. Primarily, there has been a noticeable shift in societal attitudes towards health and fitness. With an increasing emphasis on leading a healthy lifestyle, more and more individuals are recognizing the importance of regular exercise and physical activity. Consequently, gym memberships have become a popular choice for those seeking a dedicated space to pursue their fitness goals.
Moreover, the rise of social media platforms showcasing fitness influencers and the so-called “fitspiration” culture has also played a role in the increased popularity of gym memberships. People are often enticed by the success stories and transformation photos shared by others, motivating them to embark on their fitness journey and join a gym.
Another crucial factor driving the increase in gym memberships is the growing trend of fitness and health consciousness. In recent years, individuals have become more aware of the importance of maintaining their physical well-being. Whether it is to achieve weight loss goals, improve overall health, or simply enhance their appearance, people are increasingly turning towards gym memberships as a means to attain their desired outcomes.
Furthermore, the surge in awareness surrounding mental health and its correlation with physical fitness has contributed to the rising popularity of gym memberships. Studies have shown that regular exercise not only improves physical fitness but also promotes mental well-being by reducing stress and releasing endorphins. This holistic approach to health has led many individuals to seek out gym memberships as a means to take care of their overall well-being.
The number of people with gym memberships can vary significantly depending on the region and population size. However, it is estimated that millions of individuals worldwide have gym memberships.
In the United States alone, statistics show that over 60 million people have a gym membership. This accounts for around 20% of the population aged 6 and above. These numbers illustrate the substantial impact of gym memberships on the fitness industry and the increasing popularity of exercise as a part of daily life.
Gym memberships are not limited to a particular age group or gender. People from all walks of life and demographics are increasingly joining gyms. However, studies have revealed some interesting trends regarding the demographics of gym-goers.
Young adults and individuals in their early to mid-thirties are often found to be the most active gym-goers. This can be attributed to factors such as increased disposable income, a desire to maintain an attractive physique, and the pursuit of an active and healthy lifestyle. Additionally, older adults are also becoming more health-conscious and are increasingly opting for gym memberships to stay fit and active in their later years.
When it comes to gender, there is a slightly higher representation of men in gyms compared to women. However, this gap has been steadily narrowing over time as more women embrace fitness and join gyms to achieve their personal health and wellness goals.
In the fitness industry, various gym chains have gained prominence and attracted a significant number of members. These chains offer state-of-the-art facilities, a wide range of equipment, and diverse fitness programs to cater to the needs and preferences of their members.
One of the most popular gym chains in the United States is Planet Fitness, which boasts an impressive membership count of over 14 million. With its “Judgment Free Zone” philosophy, affordable pricing, and accessible locations, Planet Fitness has carved a niche for itself in the market and attracted a large customer base.
Read More: Planet Fitness Business Model
Equinox, known for its high-end amenities and upscale experience, has also gained considerable fame. Despite its higher membership fees, Equinox has managed to attract a loyal clientele who value the luxurious fitness experience it provides.
Other prominent gym chains such as LA Fitness, Anytime Fitness, and Crunch Fitness also boast significant membership numbers, contributing to the overall growth of the fitness industry.
The cost of a gym membership can vary depending on several factors, including the location, facilities offered, and membership type. On average, a gym membership in the United States can range from $20 to $100 per month.
Budget-friendly gyms, such as Planet Fitness and Anytime Fitness, typically offer memberships starting at around $20 to $30 per month. These gyms focus on providing the essentials at an affordable price, making fitness accessible to a wider range of individuals.
On the other hand, high-end gym chains like Equinox and Lifetime Fitness usually offer more comprehensive services, including personal training, spa facilities, and specialty classes. Consequently, their membership fees can range from $80 to $100 or more per month.
Joining a gym offers numerous benefits that can positively impact an individual’s health and overall well-being. Firstly, gyms provide access to a wide array of exercise equipment, allowing members to engage in a variety of workouts and target specific muscle groups.
Moreover, joining a gym often provides access to expert guidance from fitness professionals. Trained instructors and personal trainers can offer valuable advice on proper exercise techniques, tailor workout plans to specific goals or limitations, and ensure that individuals are performing exercises safely and effectively.
Additionally, the social aspect of gyms should not be overlooked. Joining a gym provides an opportunity to connect and interact with like-minded individuals who share similar fitness goals. This camaraderie and sense of community can serve as a source of motivation, making workouts more enjoyable and increasing the likelihood of long-term adherence to a fitness routine.
When selecting a gym membership, it is important to consider several factors to ensure that the chosen facility aligns with individual needs and preferences. Location is often a crucial consideration, as having a gym close to home or work makes it more convenient to incorporate workouts into a daily routine.
Furthermore, the available facilities and equipment should be evaluated. A gym that offers a variety of exercise options, such as cardio machines, weightlifting equipment, and functional training areas, can cater to a broader range of fitness interests and goals.
Affordability and membership flexibility are also essential factors to consider. It is important to choose a gym that fits within one’s budget and offers membership options that align with individual schedules and preferences.
The COVID-19 pandemic has had a significant impact on gym memberships worldwide. With the implementation of lockdowns and social distancing measures, gyms were forced to close their doors temporarily to ensure the safety and well-being of the public.
As a result, many gym-goers had to put their memberships on hold or seek alternative forms of exercise. Some individuals turned to outdoor activities, home workouts, or virtual fitness classes to maintain their fitness routines during this challenging time.
Although gyms have started reopening with enhanced safety protocols and capacity restrictions, the fear of contracting the virus, coupled with the availability of alternative fitness solutions, has led to a decline in gym attendance rates and a rise in cancellations in some areas.
Virtual fitness classes have gained popularity in recent years, and their importance skyrocketed during the COVID-19 pandemic. These classes provide a convenient and flexible way for individuals to engage in guided workouts from the comfort of their own homes.
Virtual fitness platforms offer a wide range of classes, from yoga and Pilates to high-intensity interval training (HIIT) and dance workouts. They often provide live classes as well as on-demand videos, allowing users to choose workouts that suit their preferences and fitness levels.
While virtual fitness classes have seen increased participation, they have impacted gym attendance statistics to some extent. Many individuals have found solace in the convenience and accessibility of virtual classes, opting for these alternatives instead of traditional gym workouts.
Income can play a role in determining gym membership rates, as individuals with higher disposable incomes may be more inclined to invest in fitness and health-related endeavors.
It is worth noting, however, that gym memberships are not exclusive to high-income individuals. Many gym chains offer affordable options, catering to a broader spectrum of the population. Moreover, some employers provide gym membership benefits or wellness programs to their employees, making fitness more accessible regardless of income.
Social media has had a profound impact on the fitness industry, influencing trends, behavior, and the way people perceive and pursue fitness. Fitness influencers and athletes who showcase their workouts, healthy meals, and fitness transformations often inspire and motivate their followers to prioritize health and fitness in their own lives.
Platforms such as Instagram, YouTube, and TikTok have become virtual hubs for fitness enthusiasts, fostering a sense of community, providing a platform for individuals to share their journey, and offering access to a wealth of fitness-related information and inspiration.
However, it is important to approach social media with caution and skepticism, as not all content is accurate or suitable for everyone. Consulting professionals and trusted sources is crucial to ensure safe and effective fitness practices.
Read More: Gym Social Media Marketing
Technology has revolutionized the fitness industry, shaping the way modern gyms operate and enhancing the member experience. Many gyms now feature state-of-the-art equipment with interactive screens, enabling users to track their workouts, monitor their progress, and access personalized workout plans.
Moreover, fitness apps and wearable devices have gained popularity, allowing individuals to track their steps, heart rate, and calories burned. These technological advancements have made it easier for individuals to monitor their health and fitness goals, promoting a more data-driven approach to fitness.
In addition to equipment and apps, gyms have embraced technology to provide virtual coaching, online booking systems, and interactive classes. These advancements offer members greater flexibility and convenience, ensuring that they can engage in workouts in a way that suits their schedules and preferences.
Read More: Best Gym Management Software
The fitness industry is constantly evolving, with new trends emerging every year. These trends often impact gym membership numbers, as individuals are drawn to exciting and innovative fitness offerings.
Some recent fitness trends that have influenced gym memberships include HIIT (high-intensity interval training), which has gained popularity due to its time-efficiency and effectiveness in burning calories; boutique fitness studios that focus on specialized workouts such as cycling, boxing, or yoga; and functional training, which emphasizes overall strength and mobility.
By staying up-to-date with these trends, gyms can attract new members and retain existing ones by offering the latest and most sought-after fitness programs and experiences.
Gym owners and managers are constantly striving to retain their members and maximize the value of their memberships. Several strategies can be implemented to enhance member satisfaction and increase long-term commitment.
Firstly, creating a welcoming and inclusive atmosphere is essential. Members should feel comfortable and supported during their visits, regardless of their fitness level or experience. Providing excellent customer service, maintaining clean facilities, and fostering a sense of community are crucial in building a strong member base.
Offering a diverse range of classes and programs can also contribute to member retention. This allows individuals to explore different workout modalities, find what they enjoy the most, and stay motivated by regularly switching up their fitness routines.
Regular communication and engagement with members can play a significant role in retaining their memberships. Informing them about upcoming events, new classes, or exclusive offers helps foster a sense of belonging and encourages continued participation in gym activities.
Despite the numerous benefits and efforts made by gyms to retain members, cancellations are an inevitable part of the industry. Several factors may contribute to individuals choosing to cancel their gym memberships.
One of the most common reasons for cancellations is a lack of commitment or boredom. If individuals do not see progress towards their fitness goals or become disengaged from the exercise routines, they may feel that the gym membership is no longer beneficial.
Financial constraints can also lead to membership cancellations. When faced with budget constraints or changes in income, individuals may prioritize other expenses and opt to cancel their gym membership to save money.
Finally, life circumstances such as relocation, injury, or changes in work schedules can also prompt cancellations. These external factors may make it difficult for individuals to continue attending the gym or may require them to seek alternative fitness solutions.
While traditional gym memberships offer various benefits, they may not be suitable for everyone. Fortunately, several alternative options cater to individuals seeking different fitness environments.
Outdoor fitness activities and group workouts have gained popularity in recent years, providing an opportunity to exercise in a natural environment while enjoying the camaraderie of like-minded individuals.
Home workouts have also become increasingly accessible and appealing, especially with the proliferation of virtual fitness classes and workout apps. With minimal equipment requirements and the flexibility to exercise at any time, home workouts offer convenience and privacy.
Additionally, specialty fitness studios that focus on specific workouts, such as yoga, Pilates, or martial arts, provide a niche experience that may resonate with individuals looking for a more targeted approach to fitness.
Ultimately, the decision to opt for alternative fitness options depends on individual preferences, goals, and the availability of resources.
The rising popularity of gym memberships is a testament to the increasing importance placed on physical fitness and health consciousness.
As of 2019, about 20.8% of the American population had a gym membership, according to the IHRSA. This gym membership data helps gym owners target a large segment of the population not yet engaged with a gym. Understanding what percentage of the population goes to the gym is instrumental in helping gym owners effectively choose their gym target market. Efficient gym management software like Exercise.com can help businesses attract and retain these potential members with streamlined onboarding and gym membership retention strategies. (Source: IHRSA 2019)
Statistically, around 62.5 million people in the United States reported going to a gym or fitness club in 2019. Exercise.com offers tools to capitalize on this substantial market, with features designed to improve member engagement and satisfaction. (Source: Statista 2019)
On average, approximately 20.8% of Americans had a gym membership as of 2019. Exercise.com’s suite of tools, including digital workout plans and personalized fitness content, can help increase this number by making gyms more accessible and engaging for a broader audience. (Source: IHRSA 2019)
While exact percentages can vary, a study by the Small Business Administration (SBA) indicates that 80% of gyms survive the first year, 70% make it past the second year, and approximately 50% are still operating after five years. Exercise.com can help increase these odds with comprehensive business management tools that streamline operations and improve member retention. (Source: SBA)
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Yes, gym membership typically sees a significant increase in January. This trend is often attributed to New Year’s resolutions, with many individuals committing to fitness goals at the start of the year. According to various fitness industry reports, gyms can experience membership increases of 25% or more during this period, as people look to improve their health and well-being.
Approximately 12% of gym members use personal trainers, according to recent studies. This equates to millions of individuals seeking personalized guidance and support in their fitness journeys. The demand for personal trainers remains strong, especially among those looking for tailored workouts and accountability.
While some reports indicate fluctuations in gym memberships, the overall trend has been towards growth in recent years. However, certain market segments, especially in response to economic changes and the rise of at-home fitness solutions, may experience declines. It’s essential for gym owners to adapt and innovate to retain members, especially in a competitive environment.
Roughly 79.2% of Americans did not have a gym membership as of 2019. This means that the gym penetration rate still offers significant opportunities for fitness entrepreneurs to improve from these average demographics of gym goers. Exercise.com provides innovative ways for gyms to attract these individuals, offering online workout plans, virtual training, and other tools that break down barriers to gym participation. (Source: IHRSA 2019)
According to IHRSA, gym usage is roughly equal between men and women, with women slightly leading at 52%. Exercise.com enables gyms to cater to both demographics with customizable workout plans, nutrition tracking, and more. This means the percentage of men that go to the gym vs the percentage of women slightly favors women over men. (Source: IHRSA 2017)
Those in the 20-64 age range visit the gym most often, according to the Physical Activity Council. Exercise.com provides tools to cater to this wide range, including diverse workout options and scalable fitness plans. (Source: Physical Activity Council 2019)
In 2019, approximately 20% of Americans actively used a gym or fitness center. The percentage of people that go to the gym regularly is something that Exercise.com can help gyms with; gym owners can increase this number with features like online class booking, mobile access, and personalized fitness content. (Source: IHRSA 2019)
The average gym member goes to the gym 104 times a year, or roughly two times a week, according to IHRSA. Exercise.com’s management software can increase this frequency by making workout scheduling and tracking easier and more engaging. (Source: IHRSA 2017)
As of 2019, approximately 64.2 million people in the US had a gym membership. Exercise.com’s comprehensive gym management software can assist gyms in increasing this number by enhancing the member experience. (Source: IHRSA 2019)
A profitable gym typically has 1,000 members or more, according to Club Industry. Exercise.com’s robust software can help gyms increase their memberships with targeted marketing tools and features to improve member retention. (Source: Club Industry)
Read More: How many members does a gym need to be successful?
On average, people go to the gym twice a week or about 104 times a year, according to IHRSA. Exercise.com offers features like class scheduling, workout tracking, and social engagement tools to encourage more frequent gym visits. (Source: IHRSA 2017)
In the United States, gym membership enrollment sees significant variation throughout the year. January is the peak month for gym membership enrollment, with approximately 12% of all annual gym memberships being purchased during this month, motivated by New Year’s resolutions and health goals, and other New Year’s gym membership statistics. On the other hand, the summer months see a slight decrease in new memberships, presumably due to outdoor activities being more attractive.
However, using tools like Exercise.com’s gym management software can help gyms retain and attract members all year round, offering personalized workout plans, class schedules, and progress tracking that can keep members engaged regardless of the season. (Source: IHRSA 2019)
Here is a simplified, illustrative table based on the previously mentioned information:
| Month | Gym Membership Enrollment Trend |
|---|---|
| January | High |
| February | Moderate |
| March | Moderate |
| April | Moderate |
| May | Low |
| June | Low |
| July | Low |
| August | Low |
| September | Moderate |
| October | Moderate |
| November | Moderate |
| December | Moderate |
Remember, these gym membership trends can vary based on specific locations, gym demographics, and other factors like gym promotional offers. Exact gym membership statistics are not available in this format, but the table indicates that January is typically the highest month for gym membership enrollment, while summer months tend to be lower. The trend then picks up moderately for the rest of the year.
For the most accurate gym goers statistics, you’d want to turn to specific studies or conduct your own analysis of your gym’s membership patterns. An efficient gym management software like Exercise.com could help in gathering and interpreting such data.
Research suggests that approximately 67% of gym memberships go unused. Despite having a membership, a significant portion of individuals do not regularly attend the gym. Exercise.com’s gym management software offers tools to engage members and promote regular gym usage, such as personalized workout plans, progress tracking, and digital engagement tools. (Source: Finder 2018)
The global fitness industry is valued at approximately $96.7 billion as of 2021, according to the International Health, Racquet & Sportsclub Association (IHRSA). (Source)
The gym and fitness club industry faced a temporary decline due to the COVID-19 pandemic but has been on a general uptrend for the past decade. Prior to the pandemic, gym membership increased, with the number of gym memberships in the U.S. increased from 45.5 million in 2008 to approximately 64.2 million in 2019, according to Statista. (Source)
As of 2019, the fitness penetration rates for various countries are as follows:
| Country | Fitness Penetration Rate (%) |
|---|---|
| United States | 20.8 |
| United Kingdom | 15.6 |
| Germany | 14.1 |
| Spain | 13.9 |
| Italy | 10.2 |
| France | 9.5 |
| Australia | 15.4 |
| Canada | 15.3 |
| Japan | 3.3 |
| China | 1.5 |
These figures are provided by IHRSA. (Source)
Yes, small gyms can make money. According to the Association of Fitness Studios, the average small gym owner’s salary is around $68,500. Exercise.com’s management software can help small gyms increase profits with operational efficiency and member retention tools. (Source: AFS 2019)
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The average profit for a gym can range from $80,000 to $180,000 annually, according to Club Industry. Exercise.com’s management software aids gyms in maximizing profits with tools for efficient scheduling, targeted marketing, and robust data analysis. (Source: Club Industry)
Read More: How profitable is owning a gym?
One of the toughest things about being a gym owner is managing operational details while maintaining a focus on member satisfaction and retention. Exercise.com simplifies these challenges with comprehensive management tools, freeing owners to focus more on their members’ fitness journeys.
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Approximately 64.2 million people in the US had a gym membership in 2019. Gym management software like Exercise.com can help businesses grow this number with efficient member acquisition and retention strategies. (Source: IHRSA 2019)
Approximately 73% of gym-goers prefer to exercise alone, according to a survey by Finder. Exercise.com’s software provides these individuals with personalized workout plans, progress tracking, and digital engagement tools to enhance their solo gym experience. (Source: Finder 2018)
As of 2019, Americans spent an average of $155 per month on health and fitness, which includes gym memberships, workout supplements, and apparel. This underscores the importance of a user-friendly and comprehensive gym management software like Exercise.com to provide value for this investment. (Source: My Protein 2019)
On average, people spend around 1 hour per visit at the gym, according to the Centers for Disease Control and Prevention. Exercise.com’s gym management software can make every minute count with streamlined check-in, class booking, and personalized workout tracking. (Source: CDC 2020)
Gym membership adoption rates worldwide have been showing a positive trend, with an increasing percentage of the population opting for gym memberships. This reflects a growing awareness of health and fitness. The gym adoption rate varies by country, but overall, there is a noticeable increase in the number of people joining gyms globally.
Statistics indicate that a significant number of people quit the gym within the first few months of joining. The demographics of gym members are diverse, but there’s a notable percentage of younger individuals, particularly in urban areas. The gym membership age statistics show a wide range of ages, with a substantial number of both men and women participating.
A smaller, yet significant, percentage of the population goes to the gym regularly. This includes people who are consistent in their fitness routines and visit the gym multiple times a week. The percentage varies by region and is influenced by factors like lifestyle, availability of gym facilities, and cultural attitudes towards fitness.
The gym membership growth rate has been on an upward trajectory in recent years. This growth is attributed to increased health consciousness, the availability of more fitness facilities, and the diversification of gym services. The rise of digital fitness solutions, like those offered by Exercise.com, has also contributed to this growth by making fitness more accessible.
A notable number of gym memberships go unused, with many members visiting infrequently or stopping altogether after a few months. The average length of a gym membership varies, but there’s a trend of short-term memberships or fluctuating commitment levels among many gym-goers.
Gym membership statistics and fitness demographics show variations in gender and region. In some areas, there’s a higher percentage of female members, while in others, male members dominate. The gym penetration rate by country also varies, with some countries having a higher percentage of their population enrolled in gyms compared to others.
Exercise.com can significantly help gyms improve their membership statistics and gym success rate by providing a comprehensive platform for managing gym operations, engaging with members, and offering digital solutions like online booking and workout plans. This can lead to increased retention rates and attract a broader demographic of gym-goers.
Tyler Spraul